We are built as a small, intentional ecosystem designed to support people, ideas, and long-term work. Each arm operates independently, but when aligned, they provide clarity, protection, and momentum — without dependency.
This structure allows us to work flexibly, supporting people where they are while protecting ownership and long-term value.
Structure
PRINCIPLE MEDIA LTD
Strategy & Creative PartnershipsPrinciple Media is the strategic core of the group. We work directly with people, brands, and projects to define direction, shape narrative, and build the systems required to execute with clarity.
Our role is not to manage or extract, but to partner — providing structure, perspective, and infrastructure that allows people to move forward with control.
GROUND UP ENTERTAINMENT
People & DevelopmentGround Up Entertainment focuses on long-term development and incubation. This arm supports people early in their journey, offering guidance, structure, and optional representation where appropriate.
Work here is selective and relationship-led. Not every situation requires management — sometimes the right support at the right time is enough.
Each arm can operate on its own, but together they form a complete support system — strategy, media, music, and development — designed to empower people without taking ownership away from them.
We build the structure around the person, not the other way around.
Jus Jammin Records exists to protect creative work and educate people around ownership. The focus is on songwriting, publishing administration, mixing and mastering, and release support — always with long-term value in mind.
We prioritise understanding over volume, helping people recognise what they own and how creative work can compound over time.
JUS JAMMIN RECORDS
Music, Publishing & Ownership